One of the most common things that successful Etsy Sellers say is that their Etsy Sales have gone down drastically. We've experienced the same exact thing as well. In some of our Etsy Shops, our sales of gone done. But in others (especially the newest Etsy shops we have), our sales have gone up in 2018.
Learn the 2 most important things to know about seling on etsy
If you're Etsy Sales are Down in 2018, here are some things to consider on how to work around the dramatic changes in Etsy.
Remember that you are not in control of what Etsy does with their platform. Their 5% hike increases, their ever-changing algorithm experiments, and their tendency to disregard small artists and focus on their shareholders are all things that Etsy Incorporated is focused on. In order to work around all of those major shifts that Etsy is doing (because they are a large publicly-traded stock), you must learn how to use these changes to your advantage.
Here are 3 ways to work around the dramatic changes on Etsy in 2018:
- Make new stuff. If you have been selling the same things as 2015, 2016 and 2017 as now, one of the reasons your sales are likely down is because you have not changed strategies and starting selling other kinds of products that people want in 2018. You must always continue to be ahead of the curve and develop new things that people want, but not a lot of other people are making.
- Don't rely on Etsy's Algorithms. Etsy Algorithms seem to change like crazy more than ever, and not in a good way. Their unreliable algorithms cause instability in the day-to-day searches of customers. The best way around this is to sell products that have high demand and low supply. It's hard to figure this out, but doing a lot of research on selling products and focusing on niche, under-served keywords is the best way to keep getting a lot of visibility on Etsy. Look for niche keywords that no one else is using and focus on capturing small audiences, not big vague keywords like "jewelry" or "dress" or "art", but instead things like "black and white vintage dresses."
- Take control of your own Marketing. Think about building your own website and doing your own marketing. Etsy is the best place ever to start a new business and get sales quickly. But once you hit 1000 sales, you should start thinking about how to create monthly stability, and that's by taking control of your own marketing, collecting email addresses with Mailchimp.com, building your own website on Squarespace.com, and drive business to you instead of rely solely on Etsy.
There is so much opportunity on Etsy, but you have to do it right. Don't sell what everyone else sells. Instead, stay ahead of the game a be a leader in your niche market.
Learn the 2 most important things to know about selling on Etsy
Have your sales been down in 2018?
What kind of issues have you seen with selling on Etsy lately? Share your comments below.