Is Etsy Plus Worth It?

Have you considered Etsy Plus? 

It's $10 per month, to give you a few extra features. 

The feature I was most excited for was the "Out Of Stock" feature, where someone could request an item if you had it out of stock. That seems pretty cool, right? 

Here is the problem: Etsy is not your website. It is Etsy's, with millions of other sellers. 

So you don't stand out at all among all the other shoppers.

Plus, after trying out the "Out of Stock" option for about 2 weeks. With over 600 out-of-stock items, not a single "Restock request."

Same goes with their new tools for offering discounts for auto-sending coupons for items in someone's Favorite list, or Abandoned Cart discounts. With hundreds of customers per month, we have only had 1 sale from using these auto-emailed discount offers. That leads me to believe Etsy's tool doesn't work, or no one use compelled by it at all. Coupon codes do work, however.

But When you got to Amazon.com to buy something, do you only buy from one shop, and no one else? Not at all. You keep looking around until you find what you need. You aren't going there to be devoted to a single brand. You are going their for Amazon's large selection, free 2-day shipping and not having to drive to a store to pick up basic items.

If you want brand loyalty, if you want people to ask you to re-stock items, if you want customer engagement, you must build your own brand - on email marketing, on your own website, on a blog, on social media. 

Etsy is a gateway to find your first bundle of customers. But if you want to build a long-term business you must think outside of Etsy. 

Etsy is great to get something started. It is a great way to find new customers, and test out ideas. 

But it is not a good way to build a big business. At least, not exclusively. If you look at all the major brands that did well on Etsy, and are now even bigger, they all moved away from Etsy and built their own brand. 

https://freshlypicked.com/ - which was on Shark Tank

https://www.hangoutlighting.com/ - which was on The Profit

https://www.threebirdnest.com/ - had millions of sales on Etsy

https://www.herbivorebotanicals.com/ - which went retail and is just about everywhere now

Am I saying to leave Etsy? No way - and not at all. That is how these 4 companies got started! You should build your first 1,000 or 2,000 customers on Etsy, then start building your own brand based off what you have learned.

But what I am saying is to think about doing your own marketing, away from Etsy, and focus on your brand. 

Etsy Plus is just a super, super minor way to do marketing. It's only $10 per month. So if you want to try it out, go ahead. But you wont be in control of your marketing. It's still up to Etsy to make things work out on their own. 

Justin Wood

JPW Design Studio, California

Minimalist Website Designer