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Etsy's Promoted Listings is just one more way to bring more people to your Etsy Shop. In addition to Etsy Ads, you want to bring people in through good keywords, social media marketing, and you own marketing efforts offline. But in order to create monthly stability, Promoted Listings helps you bring some extra sustainable income through your Etsy Shop.
In the following video, I go over some of the basics on how to use Promoted Listings by looking at your best sellers, then promoting them with the right Max Cost Per Click, and ensuring that you maintain a good conversion rate for each Etsy Listing.