Creating a perfect listing in Etsy is hard work and takes time. But if you understand the principles and keep practicing, over time you can improve your ability to be found in Etsy SEO searches.
Here are the 7 most important things you should know about Etsy SEO, according to Etsy's Help Center.
TAGS & TITLES
“Exact phrase matches are stronger than matches on individual words. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.”
“If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.”
“Words at the beginning of titles are considered more important than words at the end.”
CLICKS, FAVORITES & PURCHASES FROM SEARCH RESULTS
“If a buyer clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.”
CUSTOMER SATISFACTION & 5-STAR REVIEWS
“Great reviews, completed About section, and completed shop policies can all help your placement in search. Using the shop policies template will also slightly improve your placement (FAQs and seller details are not factored)”.
“To keep search results fresh for frequent shoppers, Etsy’s search algorithm reviews how recently an item was listed or relisted.”
“Relevant categories display your items to the right buyers, so we encourage you to add more specific information to your listings.