As the owner of your own small business, you have the power to change your direction at any time, into tons of different industries, with the ability to choose how and when you will market yourself.
As an employee, you are at the mercy of your employer, the board of directors, and whether or not the company can keep growing and moving ahead properly.
As an Etsy Seller on Etsy, you are more like an employee. You must work around the rules that Etsy establishes. You are at the mercy of their algorithm changes. And you are at the mercy of however they decide to brand Etsy to the public. The customers that come to you are searching on Etsy, looking at other shops, not just yours. And you have to do what you can to stand out.
Building a brand on Etsy is a great opportunity. It gets you the experience you need, with a simple framework that keeps you focused. But once you hit 1,000 Etsy Sales, you are ready for the next chapter in your small brand's story. It's time to think about bigger opportunities.
One of the biggest failures I had with selling on Etsy was choosing to stay focused solely on Etsy. In 2016, we had over 20,000 Sales and couldn't figure out where to go next. Instead of growing, we kept doing the same things over and over and Etsy. But all Etsy Shops have limitations within the framework Etsy provides.
If you have over 1,000 Etsy Sales, have you considered growing outside of Etsy? Building your own website, creating your own email marketing, and streamlining your business with a clear, focused process so you can grow?
If you want to be a true small business owner, you'll need to head in that direction eventually. Not right away, but start planning on it and thinking about it. Start learning what you need to know ahead of time.