Do I Show Up Higher In Etsy Search Results If More People View It?

An Etsy Seller Asked:

I was under the impression that if somebody clicked on a listing through search, the listing would get bumped up for that search term only. Do you know if the listing gets bumped up in general for all relevant searches, or only for the search term used?

Definitely not. What matters is sales. If 1 of your items sells 10 times per day, then it will show up way at the top.  Sales are really the only thing that matters when ranking for keywords. Renewing items helps much less. Etsy seems to prioritize a real Sale about 5 times more than a Renewal. So the best thing you can do for your Etsy Shop is to continue to promote your bestsellers, rather than promote new items with no track record of sales.

Should I Renew My Etsy Listings Regularly To Increase Sales?

Etsy Sellers are always asking, "I have heard that renewing my Etsy Listings regularly can help my items show up higher in Etsy Search Results. Is this true?"

I have done numerous experiments with this to see if it was true. In some cases, renewing a listing can definitely bump you up in search results for just a few hours. The problem is, if you do not get the timing just right, then it is ineffective. You can end up spending a ton of money renewing your listings a lot, and see very few results from it. So I personally recommend against renewing your listings very often, if at all. 

Instead of renewing your listings, there are much more effective ways of improving your Etsy Shop in search results, such as fixing your item's Keywords, Design, Listing Description, and placement within your Etsy Shop Home Page. 

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But if you are thinking about trying out Renewing your listings, here are some tips: 

  • For items that are not getting more than 5 Keyword Searches within the last 30 day, try brand new Keywords first instead of promoting the heck out of the item. It may be that your item is showing up in search results, but no one clicks on them because the Keyword does not match your Listing well, or maybe because no one likes the design after all. So always try to fix your keywords first. 
  • Focus on selling your best-selling items more than anything. Make sure their keywords are strong and feel free to renew these listings maybe once per week if they are currently popular. But don't use listing renewals as a normal practice on Etsy. It can often times waste more money than you can make from it. 
  • Promote your items which are currently trending. The more an item gets sold, the more likely it will show up higher in a search results. Sales are much better for Keyword Searches than simply renewing an item. So if you continue to promote your current trending best sellers, then that will help bump up your Listings higher in search results. If you feel like it is doing exceptionally well, then it may be a good time to also do a couple of extra Listing renewals as well.
  • If you renew listings that have not sold for 2 weeks or longer, then you'll just be promoting an item that does not sell well. The best thing you can do with that item is to either improve its design or fix its keywords. But don't renew items that already do not sell well. You'll just be wasting money doing that. 

Overall, do not rely on Listing Renewals to give your Etsy Shop a boost. As always, the 2 most important things you can do on your Etsy Shop is:

  1. Make your Products better by making improving the item's design & photography
  2. Improving your Keywords to match the product you are trying to sell.
 

What is your experience with renewing listings on Etsy?

Share your experience with selling on Etsy in the comments below.

Finding items with too much competition on Etsy & knowing what to sell

We've been selling on Etsy successfully since 2014. And over 3 years later, we've had a lot of ups and downs. Etsy isn't always as stable as we'd like it to be. But by learning from our successes and failures, we've found that the ability to grow a sustainable business through Etsy is mostly in our own hands.

A new and important thing we are learning is knowing when to pivot away from particular types of product on Etsy, and move towards other, new types of products. 

These days, our Printable Artwork isn't selling at the volume that it used to. But that's okay, because there are so many other new and exciting types of products we can make on Etsy that have thousands of people eagerly searching and waiting to buy. 

Before I make a new product, I always think of keyword ideas first. This is the number one and more important step before doing anything else. 

For instance, let's take a look at some keywords. When I type in "Printable" into the Search Bar up at the top of Etsy.com, I get some keywords that Etsy suggests to me as being popular. In this case, "Printable Wall Art" is the most popular, followed by some other similar keywords. 

Next, I like to see how many search results I get. In addition, I want to see how many of these Etsy Shops have lots of reviews (like in the thousands of reviews). 

For instance, for the keyword "Printable Wall Art", I get over 399,000 results. That is insane! Let's assume that on average each of these shops have about 500 Items to choose from. That means I am competing with about 798 other Shops who sell items with the keywords "Printable Wall Art" within their titles or tags. Imagine that you go to a Mall where there are 798 stores, and they all sell the same thing. What is the likelihood that they will pick your shop? If you're lucky, the customer enters the Mall from the entrance where your store happens to be. Maybe they go inside and take a look, and most likely they leave to see what other people have to offer. And maybe they come back later. But most people are simply not going to ever see your store, because there are 797 other shops they can choose from, and many doors they could be entering to get inside the Mall.

In this case, the keyword "Printable Wall Art" is simply an oversaturated market. It's going to be hard to maintain a spot in the top 48 boxes that Etsy allows on the 1 page of Search Results, because so many other Etsy Shops are competing for those 48 boxes. Maybe your product will show up there. And maybe it will not. But chances are, if your items are not selling on a regular basis, you'll quickly lose the top spot on the 1st page of results.

Now let's look for a keyword that has less competition, but high probability that there are a lot of customers out there looking for that product. 

In this example, I am going to look for a new product I would like to match with my minimalist high-end painting shop on Etsy. So I am going to look for some popular keywords in Etsy that have the word "minimalist" in it. 

This time, I find that "minimalist bookends" is something that Etsy recommends as a popular keyword. Whenever Etsy pre-populates a Keyword into their search bar, it means that there is at least a moderate amount of people searching for that phrase.

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Once I hit enter to look at the keyword results, I am going to investigate two important things.

First, I want to see how many results show up. In this case, only 125 Results are showing for that keyword phrase, which is great. It means there is very low competition for this keyword. 

Second, I want to find at least 1 other Etsy Shop that is having success with this keyword phrase. The best way to find this out is to see how many reviews a particular product has. 

You want to find something that is as close to what you'd like to sell as possible. Either in price point, or style, or both. You want it to be very similar so that you have a high probability of someone else purchasing the item that you end up making, because you know there is a demand for that kind of product elsewhere on Etsy.

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I personally like this design below. Although I wouldn't necessarily make my bookends just like this, the overall minimalist style is something I specialize in and probably something my minimalist artwork customers on Etsy would like. 

The item also sells for almost $100 USD, which is on the expensive end for bookends, and there are also several 5-Star reviews for this item, as well as other variations of this item in their Etsy Shop.

Because there is low competition with this keyword, and a few other Etsy Sellers obviously getting some sales with this keyword, this gives me the information I need to figure out what my next Etsy Product will be. I can now go out and find some sample materials to build a prototype that I can then photograph and put on my Etsy Shop to sell the first iteration of my new product.

I obviously cannot have 100% assurance that my variation of a minimalist bookend will do well. But at the very least, I can have some confidence that my time will not be completely wasted. At the very least, I can try to sell my new Minimalist Bookend design to my previous customers who have given me 5-star ratings on the Minimalist Artwork they have purchased in the past, and I can continue to develop my Etsy Shop and my own brand overtime.

More recently, this process has been the best way for me to figure out what to do on Etsy. Instead of tinkering around with the same old products, I can continue to find new opportunities on Etsy so that I am not putting all of my hope and energy into just 1 simple idea that might end up being too hard to keep growing. 

I hope this information has been helpful. And I hope to share more new insights for selling on Etsy soon. 

Did Your Etsy Sales Stop All Of A Sudden in 2018 & 2019?

Lots of Etsy Sellers are saying that their sales have dropped dramatically in 2018 & 2019. Ours have dropped as well since the beginning of January 2017, almost cut in half from the previous year, which is a horrible feeling and has definitely given me moments of panic.

I have thought this through, and I think there are 2 big issues here. One is that since Etsy keeps making changes to how their platform works, it's going to make things better or worse constantly for different Etsy Sellers at different times. The other issue is that relying on Etsy as your only place to sell and make money is a risky way to do business.

I still believe Etsy is a great place to sell handmade stuff. There are tons of buyers out there, the platform is super easy to use and get started, and there is tons of potential.

So in light of these issues, here's what I recommend doing:

  1. Focus on growing your business as big as possible, in as many places as possible, with a variety of products. Don't rely just on Etsy, and don't rely on just one "Category" within Etsy. Build your own website, gather email addresses, build social media, sell locally, develop more products, and keep growing.

  2. Think of Etsy as your primary tool for experimenting. There are millions of shoppers on Etsy, and you can sell all over the world. Once you experiment and figure out a business concept on Etsy, push further and look beyond your core products, as well as look beyond Etsy to see where else you can start selling your products.

  3. Don't give up on Etsy entirely. I hear that sentiment a lot from Etsy Sellers, but there is so much opportunity there. Stick with it, but grow to other places as well.

One thing I am learning right now is to develop a range of products. If one market is oversaturated, or people no longer have an interest in it, if you expand your product line, you can prevent large drops in Views & Sales. For instance, if you make leather handbags, consider expanding your products to other similar items, like leather wallets, purses, fashion accessories, belts, or other leather products. This way, you'll reach more customers, be able to use a larger range of keywords, and you'll prevent huge swings in Sales as Etsy changes their platform, or as seasonal changes occur.

You might want to be a sole business owner and entrepreneur because you want the flexibility to do what you love. But if your income relies solely on one place, in one source - you are just as vulnerable as an employee losing their own job one day. If you get fired, you have to find a whole new job somewhere else. Selling your products on just one platform, with one kind of product, is just like being an employee. One day, it could all disappear. 

So focus on building a company by building a brand and selling more than just 1 kind of product. That way, as they economy changes, and as the online marketplace changes, you can easily adapt and find new opportunities. You just must find a way to continue to survive, grow and dominate as a business person. 

Have questions? Leave a comment below. Visit our Etsy Shop here.

 

Have Your Sales Dropped In Etsy?

Share your experience in the comments below.

What To Do With Slow Etsy Sales

Just about every Etsy Seller worries at some point that their Etsy Sales are slow or dropping off dramatically. 

We've had the same thing happen to us as well. All of a sudden our sales will drop 20% from the previous month. And that is extremely discouraging, especially if we've put in a lot of work to try and increase sales.

After selling on Etsy for almost 4 years now, we've learned that the main fault for slow sales lies on the Etsy Shop's owner, not the economy, or Etsy search algorithms, or anything else. As long as you work hard every month and think through all of your options and put a plan together, you can prevent a sudden drop in sales on Etsy. 
 

There are 2 main reasons I have seen why an Etsy Shop sales will slow down or drop. 

The first is because the Etsy shop has kept too many outdated designs on their Etsy Shop. Many Etsy Shops try to build up to hundreds or thousands of Etsy Items. At the time, if the designs are on point and trendy, then you can see a great increase in sales. But after a few months, when the trend has died, sales can slowly drop or even quickly plummet. What was popular 3 months ago is no longer popular. And Etsy Sellers often pour all their energy into their Shop for a month straight, get burnt out, and stop creating months later. Instead, Etsy Sellers should focus on constantly creating new and updated designs to maintain a strong design aesthetic. 

The second reason their sales drop is because they use too many outdated keywords. Instead, you should be updating your keywords at least once per month on items that are performing poorly. Words that people used to describe a certain style last year are certainly different this year. And if you keep using the same keywords over and over, many of your keywords are bound to be irrelevant, outdated, or overused. 


There are millions of people looking to buy on Etsy, but there are also millions of Etsy Shops. So if you do not stay up-to-date and relevant on both your Listing designs and keywords, then your Etsy shop will become irrelevant.

So don't get comfortable. Instead, strive to be both a talented artisan & business person, and work hard to strive for the highest standards you can possibly set on yourself.