Watching Your Etsy Sales Go Down in 2017

I just needed to let you know as quickly as possible to make sure you don't make the same mistakes I make on Etsy. 

The last 2 weeks have probably been the worst I've had in over 2 years. I had a hard time sleeping, wondering over and over what's wrong and what is going on. 

In the U.S., I keep hearing that businesses and the economy and jobs are all doing better than ever. Then it should be the same for me as well, right? 

Definitely not. In whatever industry you're part of, if you make mistake after mistake, then no matter what is going on in the rest of the world, you're simply not going to do well. 


Today, I feel like I am finally getting back on track. But I just wanted to remind you (and remind myself) of all of the things I have learned about selling on Etsy, so you do not make the same mistakes and watch your Etsy Sales go down in 2017:

1. Keywords are the most important way to get people to find your Etsy Shop. If you don't use a variety of keywords, you'll going to get crushed. 

2. Having lots of products with a variety of keywords will end up getting you more views, which is what you need in order to get sales. 

3. The more views you get, the more sales you'll likely end up getting. Even if you have a lower conversion rate like 1%, you need people to find your shop as often as possible and you constantly want people to flow towards your shop every single day.

4. Slowly build on your successes, and don't dramatically grow your Etsy Shop or demolish it. You can very easily destroy Views & Sales if you make several series of bad mistakes by dramatically changing direction too quickly.


Here's what your Etsy to-do list should look like:

- Design products that people would want to buy
- Get them up on Etsy as quickly as possible
- Add new keywords to the items so people can find it
- Fix up old designs & keywords and make them better
- Repeat the process over and over


Seriously, that's it!  There's not much too it. Go out there, make stuff and make sure people find it. Work super hard and don't freak out too much.
 

Justin Wood

JPW Design Studio, California

Minimalist Website Designer