There is a new feature Etsy which allows you to show or hide your Sold Listings. You may be tempted to hide these Sold Listings from customers in order to appear more professional or hide that data from your competitors.
In some cases, it may be actually more helpful for people to see what is currently popular and selling well because it can help inform their decision on what to buy. If they know someone else bought something they also like recently, that customer may be more likely to purchase the same item.
On the other hand, if you are more worried about your competitors having direct knowledge of what your Customers are purchasing, it may be more worth it to hide your sales.
For new Etsy Shops, or Etsy shops struggling to keep up their sales I highly recommend that you actually do show customers your Sold Listings on your Etsy Shop. This is based on a lot of testing in Google Analytics and customer interactions that I've had. The reason is because other customers want to know what is popular, what is trending, and want to feel like they're purchasing something that other people like as well.
But if your shop is doing very well, and you are highly known for what you sell on Etsy, and you are getting a lot of copy-cats, then hiding your Sales might be a better option for you.
Whatever your situation is, here is how to update that on your Etsy Shop.
In your Etsy Dashboard, go to:
Settings > Options
Then, scroll way to the bottom to "Sold Listings."
Then, click on either "Sure, show them" or "No, hide them."
Then, make sure to click "Save"
Once this is enabled, the. following link below "No. of Sale" will be clickable or un-clickable to your visitors.
What I have found is that anywhere from 5% to 20% of your Etsy Customers are going to want to click on this link. They're curious as to what people are actually buying. And that's great. Because the more you can keep customers on your Etsy Shop, the more likely they will make a purchase.
And if your Customers can see what people have been buying recently, they are more likely to want to make a purchase with you as well as purchase something that was recently sold.
As a creative person that sells on Etsy, customers are looking to you for inspiration. They want to know what you think is popular, what you think looks good, and what you think they ought to buy. And another way customers are influenced is if something is being purchase by other people as well. It gives them confidence that they're making the right decision in purchasing from your Etsy Shop.
So if you're willing to do it, I highly recommend simply turning on your "Sold Listings" and allow Etsy Customers to shop by what's popular today. You'll increase your Page Views by about 5% simply by turning this on. And the more time customers spend on your Shop, the more likely you'll get a Sale.