Preparing Your Etsy Shop For Valentines Day

The next big holiday people celebrate is Valentines Day. And Etsy released a helpful data chart of search volume for people who buy for Valentines Day. 

Right now, people are beginning their search for Valentines Day gift ideas on Etsy, and it will peak around January 23rd, and essentially be over on February 7th, one week before Valentines Day. Below is the chart Etsy provided all Etsy Sellers today. 

Data provided by Etsy, Inc.

Data provided by Etsy, Inc.

In light of this data, here is what I recommend:

  1. Make roughly 5 new items on your Etsy Shop with the idea in mind that the item would be gifted or used for Valentines Day.
  2. Research keyword ideas that would are popular according to Etsy Search results, but around 2-3 words in a Keyword Phrase, to work well with your product.
  3. Quickly create a prototype of your new item and get it up on Etsy as quickly as possible.
  4. If it starts to get views, customers questions or sales, quickly improve the item's design, listing description, pricing and photography. 
  5. Make sure this is all done and completed before January 23rd.
  6. These items do not have to be "Valentines Days" specific. They can be items that sell year round as romantic gifts, for anniversaries, birthdays, Christmas gifts, etc. But it helps to have Valentines Day as a starting point to inspire a new product design. 

This means you have the next 2 weeks to get this process started and up on Etsy. You may not make a ton of money, but take the Holidays as a time to spur some new ideas and innovation and set a habit for rotating out old, bad designs and replacing them with new, trend-inspired designs.

One of our biggest mistakes on Etsy was not continually creating brand new ideas, based on the trends and seasons, with brand new keyword combinations. When we rotate designs, allow old listings to expire, and create brand new designs, it is one of the easiest ways to continually see sales come in, because we are not relying on old ideas. 

4 Things To Sell On Etsy In January 2018

In December, almost all purchasing has to do with gifts, or Christmas decor, or other holiday and seasonal items. But right when Christmas ends, people slowly shift back into what they were doing before all the Holiday activities. As soon as New Years Day arrives, people will get back to their normal family and personal routines. But, in addition, most people think about their goals, ideas, and dreams for 2018. 

In January, the following 4 categories tend to do very well, and sometimes last for several months later. 

1. Fitness, Healthy Food, and Clean Living
Most people gain a few pounds in December, so January is the perfect time to focus on getting back in shape and pursuing healthier eating habits. In fact, January is the #1 month of the entire year for healthy living, diets and improved fitness, even more than the Summer time when people spend more time outdoors. This trend drastically falls away by February.

2. Wedding Planning, Baby Showers, Birthdays and Anniversaries
The Holidays take away from a lot of normal yearly activities, like birthdays and baby showers. In addition, a lot of marriage proposals are done during the Holidays as it's a more romantic time of year, which means Wedding Planning starts in January. Most Weddings occur between May and October, which means anything wedding-related or Anniversary-related will start in January and gradually pick up all the way until October. So January is the perfect time to start planning and creating items for all these categories.

3. Home Decor, Furniture, Storage, and Organization
In December, most people spend their money on holiday decor and Christmas gifting. Once all of that is over, a lot of families take a deep breath and purge all of that focus on the Holidays by renewing their normal home activities and updating their decor, furniture, and other household items. This trend typically begins in January, and slowly declines until the summer when most people take big vacations. As September hits, summer vacations end, the focus tends to be on "Back To School" which is quickly followed by Halloween, Thanksgiving and Christmas. So home decor, interior design, and home organization is typically the most popular from January to May.

4. Back To School, Calendars, Planners, Learn A New Skill, Start A Business
We typically also get this around August & September when the school year hits, but January feels very similar in the sense that most kids go back to school, and a lot of adults start thinking about their goals for the year, like starting a business, taking their own classes, and planning out their future. These topics tend to do well in August, but they can often be big hits in January as well. 

No matter what you sell on Etsy, it is important to re-think your selling strategy to take advantage of trends and seasonal changes to help your Etsy Shop grow to reach new customers, and expand into new categories. Don't just keep doing the same thing over and over. Instead, expand into new areas that can help you make selling on Etsy your full time job.

Learn more about selling on Etsy and grow your own business